SUPPORT
Restaurants & catering
Grow your sales of plant-based food profitably, without compromising on customer satisfaction.
More and more customers want to eat healthier and more responsibly, however a single vegetarian option at the bottom of the menu is no longer enough. Restaurants and catering operators have the opportunity to make plant-forward food easy, appealing and profitable, while setting the direction for the entire food culture.
We help you to grow the share of plant-based food sales profitably and to make it a natural part of your business. The goal is not to remove your customers' freedom of choice, but to make the sustainable option the easiest and most attractive one. You receive expert support for planning and implementing the change, from recipes and pricing to staff training and communications.
What you get
A clear roadmap
A concrete roadmap for increasing plant-based offering and sales.
Staff training
Knowledge, practical tools and support for the attractive and positive selling of plant-based options.
Communication recommendations
Guidance on how to communicate plant-based options attractively to customers.
2–4 months of follow-up and support
We don't leave you alone with the change – we monitor progress and help when needed.
Peer support
Learnings and experiences from restaurant and catering operators who have already succeeded in growing the share of plant-based food in their business.
The Forerunner badge of honour
Recognition for the change made, plus visibility for your sustainability work and plant-based offering.
What does being a Forerunner require?
As a Forerunner, you commit to:
- Growing the share of plant-based offering to at least 60 % of dishes or products
- Using high-quality plant-based recipes to grow demand for plant-based food
- Actively using positive, scientifically proven nudging techniques
- Communicating positively about the change throughout your staff
Do you need more support?
You can expand the package according to your needs. Available options include:
- Recipe development and restaurant process training for your staff (popular)
- Sales and profitability tracking (popular)
- Customer satisfaction tracking (popular)
- Climate and nature impact measurement
- Health impact measurement
- Communications execution
- Feedback management
- Other expert support
What does it cost?
The service package is tailored according to your needs.
Typical investment 1 000 - 6 000 € + VAT.
For larger packages, the price depends on the scope of the service. Kone Foundation's support is taken into account in the price. We offer a discount on the service for those transitioning to fully plant-based menus.
Ready to grow your sales of plant-based food?
Interest in plant-based food is growing, but simply adding options doesn't guarantee increased share of sales. We help you develop recipes, pricing, selection and marketing so that plant-based options are attractive to your customers and profitable for you.
30 min free discovery. No commitment.