Vision 2030
A thriving Finland
5 %25 %
Our goal is that Finland and Finns thrive. Increasing plant-based meals is a simple solution to this.
We want plant-based food to be perceived as approachable, delicious, and appealing. Our vision is that by 2030, a quarter of all meals consumed in Finland are plant-based.
We elevate cultural institutions and their restaurant partners as forerunners of the delicious plant-based transition.